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Murad Clean ScenePosted by SandyJuly 20, 2010
Murad, Inc. today announced the launch of the new Clean Scene line, a gentle and effective family of products developed to address the daily skincare needs of teens and young adults. Formulated with the antioxidant-rich Yumberry to keep skin balanced and protected, Clean Scene aims to teach the younger demographic about the importance of adopting healthy skincare habits for life to consistently achieve beautiful skin long after high school and college.
The Yumberry ingredient, a Chinese super-fruit, found in the Clean Scene product line helps neutralize the effects of free radicals – skin damaging enemies of healthy, balanced, smooth skin. Not only is the Yumberry rich in vitamins and minerals, it also boasts powerful antioxidants to leave customers with a smooth, vibrant complexion and help them to literally put their best face forward.
“It is never too early to take care of your skin. Young adults are more rapidly experiencing the effects of cultural stress and free radical damage unlike any generation before them and consequently, their skin is being damaged in the process,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “We at Murad felt it was important to develop a specific skincare range to teach young adults about the importance of healthy skincare habits for life.”
Clean Scene offers five different products to specifically target the various skincare concerns young adults experience. Craving for Clean gently washes away dirt, oil and skin impurities for a fresh start to the day while Gaga for Glow deep cleans to minimize the appearance of pores, leaving a healthy glow. Crazy for Clear provides on the spot treatment targeting unsightly blemishes to restore a clear complexion followed with Begging for Balance, a moisturizer that restores freshness with oil-free hydration, while Down for Defense protects the skin from sun damage, leaving the skin feeling soft and glowing.
Murad’s Clean Scene line will be available beginning July 2010 exclusively at Sephora and mycleanscene.com. The Clean Scene products, including Craving for Clean, Gaga for Glow, Crazy for Clear, Begging for Balance and Down for Defense retail for $16-$24 individually.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living based on the Science of Cellular Water, Dr. Murad’s unified theory of health and aging. Murad products are sold in 46 countries and it is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. More information can be found at Murad.com or by following Murad on Facebook at facebook.com/Murad or Twitter with @DrMurad.
For more information on Clean Scene, please visit www.Sephora.com and www.mycleanscene.com.
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Clean Start Smart Mouth Girl ContestPosted by SandyJuly 21, 2010
Clean Start by Dermalogica, a line of eight young adult-friendly skin care essentials, is launching its new Smart Mouth Girls program, where it will recruit up to ten young women to be the brand’s ambassadors. The contest, which requires posting a video on the brand’s website, is currently live and ends on August 31. The candidates will be selected a week later on September 6.
Clean Start’s new Smart Mouth Girl national program, named after the brand’s smoothing , and moisturizing lip treatment, invites the core demographic, girls ages 16-25, to become the face of Clean Start through participation in social media, posting videos, and other youth-directed viral marketing. It’s an opportunity for these selected young women to be rewarded for speaking up on the issues that matter to them.
The program will enlist an estimated 6-10 Smart Mouth Girls each year, culled from thousands who submit application videos. As part of the team, Smart Mouth Girls will receive a $500 Clean Start product Starter Pack, containing skin care supplies for the Smart Mouth Girl and a best friend. Each Smart Mouth Girl also receives a Flip-camera, to document testimonials and other content for their blogs. Smart Mouth Girls receive student pricing on product purchases, quarterly product packages, and have the opportunity to apply for a 6-week paid marketing scholarship or internship.
Clean Start is a skin care brand that prides itself on establishing an invaluable foundation for skin care education among young adults, when skin is typically at its most volatile and blemish-prone.
“Good information, good habits and good products, introduced early in life, form the basis of a good skin care regimen for the future,” comments Dermalogica founder and owner, Jane Wurwand, whose brand created and launched Clean Start.
For more information regarding the Smart Mouth Girl program please visit http://cleanstart.dermalogica.com/smart_mouth_girl.html.
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Clean Scene by Murad and Touchstone Pictures’ “You Again” Offer Fans Exclusive Movie ShowingPosted by SandyJuly 28, 2010
In celebration of the launch of Murad’s new Clean Scene skincare line and the upcoming film “You Again” starring Kristen Bell, Jamie Lee Curtis, Sigourney Weaver, Odette Yustman and Betty White, Murad Skincare and Touchstone Pictures are giving one lucky winner and 50 of his or her closest friends and family members the chance to see the film before it hits theatres.
Now through August 29, 2010, Murad fans and film enthusiasts around the country can enter to win a movie lover’s prize package that includes a grand prize private advance screening of the film in their hometown. In addition, the winner will receive a Clean Scene gift basket including the entire Clean Scene line, Clean Scene skincare products for one year, exclusive Clean Scene travel speakers to take their movies and music on the go, a $50 gift card to Sephora and Yumberry goodies. The grand prizewinner’s special guests won’t walk away empty handed as they too will receive samples of the Clean Scene line in addition to Yumberry goodies.
The new Clean Scene line, a gentle and effective family of products developed to address the daily skincare needs of teens and young adults, consists of five unique products. Formulated with the antioxidant-rich Yumberry to keep skin balanced and protected, Clean Scene aims to teach teens and young adults about the importance of adopting healthy skincare habits for life, ensuring beautiful skin now and long after high school.
“You Again” stars Kristen Bell, Jamie Lee Curtis, Sigourney Weaver, Odette Yustman, Kristin Chenoweth, Victor Garber and Betty White and is directed by Andy Fickman. In theaters nationwide on September 24, 2010, the film features successful PR pro Marni (Bell) who heads home for her older brother’s (Jimmy Wolk) wedding and discovers that he’s marrying her high school arch nemesis (Yustman), who’s conveniently forgotten their problematic past. Then the bride’s jet-setting aunt (Weaver) bursts in and Marni’s not-so-jet-setting mom (Curtis) comes face to face with her own high school rival. The claws come out and old wounds are opened in this crazy comedy that proves that not all rivalries are forever. Like the movie on Facebook at www.facebook.com/YouAgainMovie.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living based on the Science of Cellular Water, Dr. Murad’s unified theory of health and aging. Murad products are sold in 46 countries and it is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. More information can be found at Murad.com or by following Murad on Facebook at facebook.com/murad or Twitter with @DrMurad.
For more information on the sweepstakes, including the official rules, visit www.mycleanscene.com. More information on the entire Clean Scene line can be found on Facebook at www.facebook.com/mycleanscene or by following @mycleanscene on Twitter.
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